{"title":"Nonfiction \u003e Biography \u0026 Autobiography \u003e Business","description":null,"products":[{"product_id":"libro-nunca-te-pares","title":"Nunca te pares","description":"\u003cp align=\"JUSTIFY\"\u003eLa historia jamás contada detrás de Nike, la marca deportiva más icónica del mundo, narrada por su creador.\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003ePhil Knight, director general de Nike, nos cuenta por primera vez la auténtica historia detrás de la empresa que fundó en 1962, que hoy en día factura más de 30.000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo.\u003cbr\u003e\u003cbr\u003eTodo comenzó con 50 dólares y una idea sencilla: importar calzado deportivo económico y de gran calidad desde Japón. Vendiendo esas zapatillas de deporte en el maletero de su coche consiguió facturar 8.000 dólares durante el primer año. Progresivamente, este pequeño negocio se convirtió en una start-up rompedora que revolucionó el mercado, creó una marca universal e innovadora y evolucionó hasta convertirse en el gigante actual.\u003cbr\u003e\u003cbr\u003eEn estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes éxitos, pero sobre todo la relación con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sintiéndose como hermanos. Juntos, animados por la fuerza de un objetivo común y una fe profunda en el espíritu del deporte, construyeron una arca que transformó todos los cánones establecidos.\u003cbr\u003e\u003cbr\u003eReseñas:\u003cbr\u003e«Conozco a Phil Knight desde que era niño, pero en realidad no lo descubrí hasta que abrí este magnífico libro íntimo. Lo mismo me ha ocurrido con Nike. Había usado su material con orgullo, pero desconocía la admirable historia de innovación, superación y éxito que se escondía detrás del símbolo de esta marca. Sincera, entretenida y elegante, esta es una memoria para todos aquellos a quienes les guste el deporte, pero sobre todo para quienes adoran las memorias.»\u003cbr\u003eAndre Agassi, autor del bestseller Open\u003cbr\u003e\u003cbr\u003e«Nunca te pares es una magnífica historia sobre la suerte, el coraje, el aprendizaje y la alquimia mágica de un puñado de personajes excéntricos que se reunieron para crear Nike. Las lecciones que encontramos en este libro acerca de la emprendeduría y los obstáculos quevamos encontrando cuando queremos crear algo nuevo no tienen precio.»\u003cbr\u003eAbraham Verghese, autor de Hijos del ancho mundo\u003cbr\u003e\u003cbr\u003e«Una conmovedora y entretenida aventura, una auténtica odisea con mucho que enseñar sobre innovación y creatividad. Phil Knight nos lleva hasta los inicios de la marca Nike y recuerda cómo tuvo que suplicar para conseguir dinero de unos bancos muy reacios y cómo tuvieron que trabajar juntos para construir algo único y revolucionario. Una inspiración para quienes tengan sueños poco convencionales.»\u003cbr\u003eMichael Spence, Premio Nobel de Economía\u003c\/p\u003e \u003cp\u003e\u003cb\u003eReseñas:\u003c\/b\u003e\u003cbr\u003e«Estas memorias, por el co-fundador de Nike, es un recordatorio refrescante y honesto de lo que realmente es el camino hacia el éxito empresarial: desordenado, precario y lleno de errores. [...] No creo que Knight se proponga enseñar nada al lector. En sulugar, logra algo mejor. Él cuenta su historia con la mayor honestidad posible. Es una historia increíble.»\u003cbr\u003e\u003cb\u003eBill Gates\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e«Una conmovedora y entretenida aventura, una auténtica odisea con mucho que enseñar sobre innovación y creatividad. Phil Knight nos  lleva hasta los inicios de la marca Nike y recuerda cómo tuvo que suplicar para conseguir dinero de unos bancos muy reacios y cómo  tuvieron que trabajar juntos para construir algo único y revolucionario. Una inspiración para quienes tengan sueños poco convencionales.»\u003cbr\u003e\u003cb\u003eMichael\u003c\/b\u003e \u003cb\u003eSpence\u003c\/b\u003e, Premio Nobel de Economía\u003c\/p\u003e","brand":"Phil Knight","offers":[{"title":"Default Title","offer_id":43060960002296,"sku":"9789588821337","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4897\/5608\/products\/9789588821337_e16d033a-e67a-4634-b5cc-9aa0f2ca2878.jpg?v=1658292192"},{"product_id":"libro-money-master-game","title":"money master game","description":"\u003cp\u003eTony Robbins turns to the topic that vexes us all: How to secure financial freedom for ourselves and for our families. “If there were a Pulitzer Prize for investment books, this one would win, hands down” (Forbes).\u003c\/p\u003e\n\n\u003cp\u003eTony Robbins is one of the most revered writers and thinkers of our time. 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In this shocking exposé, former EHM John Perkins gives an insider view into the corrupt system that cheats and strong-arms countries around the globe out of trillions of dollars and ultimately causes staggering income inequality and ecological devastation. EHMs are highly paid professionals who use development loans to saddle countries with huge debts and force them to serve US interests. Now, a new EHM wave is infecting the world, and at the peak of the devastation sits China, a newly dominant economic power, with its own insidious version of the US EHM blueprint. Twelve explosive new chapters detail the allure, exploitation, and wreckage of China’s EHM strategy in Latin America, Asia, Africa, the Middle East, and Europe. If allowed to continue its rampage, the EHM strategy—whether executed by the United States or China—will destroy life as we know it. However, all is not lost. 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