The Art of Business Warfare

A magnificent book of intrigue and business strategy that compiles some of the most exciting corporate rivalries in history.

Business is a constant struggle for survival. In business, as in war, leaders face each other pursuing opposing interests, devising strategies, and acquiring resources for the sake of victory. Success depends on the smallest detail; a tactical error can bring down an empire. In the end, one side triumphs, and victory is all that matters.

David Brown, host of the popular podcast Business Wars, gathers in this book some of the most fascinating corporate confrontations and, in each battle he examines, reviews ingenuity, strategy, and resources. Brown narrates the rise of companies as they defeat their rivals, formulate innovative plans, and adapt to society's changing needs. The goal? To stay ahead of the competition and become industry titans.

The stories in The Art of Business War are extraordinary, but the lessons the reader will draw from them—about determination, ingenuity, patience, guts, subtlety—are invaluable, whether you're an entrepreneur or the CEO of a multinational company.

"The farther back you can look, the farther forward you are likely to see."
WINSTON CHURCHILL

Reviews:
"If you're worried about a known competitor or an unseen disruptor, this book brings together the best of a successful podcast for your learning and enjoyment."
ADAM GRANT, best-selling author of Think Again and Originals

"David Brown has done a masterful job of looking beyond balance sheets and revenues, and portraying what is truly important in a company: ego, passion, ambition, and hand-to-hand combat."
JOE NOCERA, business columnist for Bloomberg

"If Blockbuster had learned the 'art of war' from Business Wars, perhaps Netflix wouldn't have overthrown them."
RICH GREENFIELD, partner and analyst at LightShed Ventures