{"product_id":"libro-bueno-bonito-y-carito","title":"Good, pretty, and pricey","description":"\u003cp style=\"text-align:center\"\u003e\u003cb\u003eA differentiation manual to sell with dignity. Many companies do not differentiate themselves; and even if they do, they fail to communicate it effectively.\u003c\/b\u003e\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003eWhen a customer does not perceive a difference, they will decide on price. In this book, you will learn how to build and communicate your differential, to stop competing on price. In a fresh, intelligent, novel language, David Gómez, author of the bestsellers The Day David Beat Goliath, suggests how to turn an average business into an extraordinary one. How to make quality and difference a successful product.\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003eFrom now on, your new premise will be: \"Good, pretty and proudly a little expensive\". There lies the happy differentiation.\u003c\/p\u003e","brand":"David Gómez","offers":[{"title":"Default Title","offer_id":43060966392056,"sku":"9789585993525","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4897\/5608\/products\/bueno-bonito-y-carito-david-gomez-gomez-992889.jpg?v=1696462192","url":"https:\/\/ellector.com.pa\/es\/products\/libro-bueno-bonito-y-carito","provider":"Librerías El Lector Panamá","version":"1.0","type":"link"}