good habits

Saving money, losing weight, learning a new language, going out more, and meeting new people... Whatever our goal, we always approach it with passion and conviction. However, after a short time, we find ourselves unable to sustain that commitment. Why is it so easy to make that initial decision but so difficult to persist in the long run? Wendy Wood, considered one of the world's leading experts in the fascinating science of habits, reveals the mysteries of the unconscious mind, the same one that determines much of what we do throughout the day, to show us how it is possible to change the way we eat, shop, exercise, or relate without relapsing into old habits. Drawing on a powerful combination of neuroscience, case studies, and revealing experiments conducted in her lab, the author demonstrates why the popular idea that a habit is formed in twenty-one days is false and offers proven strategies to replace bad habits with good ones... and maintain them.