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What makes a great salesperson? What beliefs, attitudes, and behaviors are linked to being a high-performing salesperson? What impact do culture, industry, and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in their company's sales process, who wants to learn the secrets of successful selling. Based on interviews and analysis (qualitative and quantitative) of 1,000 of the world's leading salespeople, across a variety of industries, cultures, and contexts, the authors present the most rigorous assessment of how salespeople act and how they manage themselves. In doing so, they reveal the secret code behind consistent, high-level success in sales. The authors combine cold data analysis with intelligent insight to show how the world's best salespeople continue to thrive in uncertain times and how others can learn from their success.