Cómo construir una StoryBrand (México)

The author uses the seven necessary elements that every moving story should have to teach readers how to dramatically improve, and in this way, connect with their customers to grow their business. The process of building a “Storybrand” is a proven solution to better tell your customers and consumers what differential value you offer and why they should choose you over your competition. An ideal book for every leader who has to communicate their message both inside and outside their company. Essential for anyone who works in marketing or communication for a company or business, and is as useful for large corporations as it is for the self-employed or corner shop owner.