Creatividad, S.A.

The formulas for creating creative environments from the founder and
president of Disney-Pixar Studios.

Creativity, Inc. is a book for professionals who want to take their
teams to higher peaks, a manual for any reader who values
originality and the first journey into the nerve center of Pixar
Animation: its meetings, its ex-post evaluations and the Braintrust sessions
from which some of the most successful films in the history of cinema were born.
Ultimately, it is a book about how a creative culture is built, but also, as its author states, "a
reflection of the ideas that I believe bring out the best in us."

Reviews:
"Many authors have tried to formulate and categorize inspiration and
creativity. However, what Ed Catmull shows with his experience
is that creativity is not simply a source of ideas, but rather
an alchemy between people. In Creativity, Inc., Ed exposes
with honesty and common sense how not to become a hindrance and how
to merge art, business and innovation."
George Lucas

"A great novelty... Catmull takes us inside the Pixar ecosystem
and shows us how excellence is developed and perfected
with a level of detail that is inspiring. If you have a
creative job, you must read this book now."
Daniel Coyle, author of The Little Book of Talent

"This is the best book ever written about what it takes to
establish a creative organization. It is the best because wisdom and
modesty permeate every page. It shows how Pixar's
excellence lies in connecting the small details #a principle
that anyone can apply in their own business# with the ultimate goal
that all members of the company pursue: to create films that make them
proud."
Robert I. Sutton, professor at Stanford University and author of Good
Boss, Bad Boss