{"product_id":"libro-creatividad-s-a","title":"Creatividad, S.A.","description":"\u003cp\u003eThe formulas for creating creative environments from the founder and\u003cbr\u003epresident of Disney-Pixar Studios.\u003c\/p\u003e \u003cp\u003eCreativity, Inc. is a book for professionals who want to take their\u003cbr\u003eteams to higher peaks, a manual for any reader who values\u003cbr\u003eoriginality and the first journey into the nerve center of Pixar\u003cbr\u003eAnimation: its meetings, its ex-post evaluations and the Braintrust sessions\u003cbr\u003efrom which some of the most successful films in the history of cinema were born.\u003cbr\u003eUltimately, it is a book about how a creative culture is built, but also, as its author states, \"a\u003cbr\u003ereflection of the ideas that I believe bring out the best in us.\"\u003cbr\u003e\u003cbr\u003eReviews:\u003cbr\u003e\"Many authors have tried to formulate and categorize inspiration and\u003cbr\u003ecreativity. However, what Ed Catmull shows with his experience\u003cbr\u003eis that creativity is not simply a source of ideas, but rather\u003cbr\u003ean alchemy between people. In Creativity, Inc., Ed exposes\u003cbr\u003ewith honesty and common sense how not to become a hindrance and how\u003cbr\u003eto merge art, business and innovation.\"\u003cbr\u003eGeorge Lucas\u003cbr\u003e\u003cbr\u003e\"A great novelty... Catmull takes us inside the Pixar ecosystem\u003cbr\u003eand shows us how excellence is developed and perfected\u003cbr\u003ewith a level of detail that is inspiring. If you have a\u003cbr\u003ecreative job, you must read this book now.\"\u003cbr\u003eDaniel Coyle, author of The Little Book of Talent\u003cbr\u003e\u003cbr\u003e\"This is the best book ever written about what it takes to\u003cbr\u003eestablish a creative organization. It is the best because wisdom and\u003cbr\u003emodesty permeate every page. It shows how Pixar's\u003cbr\u003eexcellence lies in connecting the small details #a principle\u003cbr\u003ethat anyone can apply in their own business# with the ultimate goal\u003cbr\u003ethat all members of the company pursue: to create films that make them\u003cbr\u003eproud.\"\u003cbr\u003eRobert I. Sutton, professor at Stanford University and author of Good\u003cbr\u003eBoss, Bad Boss\u003c\/p\u003e","brand":"Ed Catmull","offers":[{"title":"Default Title","offer_id":43060911079672,"sku":"9789588821160","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4897\/5608\/products\/creatividad-sa-catmull-edwin-777650.jpg?v=1696463135","url":"https:\/\/ellector.com.pa\/es\/products\/libro-creatividad-s-a","provider":"Librerías El Lector Panamá","version":"1.0","type":"link"}