When spiders weave together they can tie down a lion

Why do certain groups offer more than the sum of their parts while others offer less?

THE KEYS TO TEAM CULTURE, WITHIN EVERYONE'S REACH.

Group culture is one of the greatest forces that exist. We can perceive its presence in successful businesses, in championship-winning teams, and in the most prosperous families, and we immediately notice when it's missing or when it has become toxic. We all want to implement a strong culture in our respective organizations, communities, and families. We know it works, but we don't know exactly how.

We often consider it a group trait, like DNA. Solid and well-founded cultures like those of Google, Disney, or the US Navy SEALs seem so unique and characteristic that they could be described as unshakeable, as if they were somehow predestined to be that way. According to this reasoning, some groups are blessed with a strong culture and others are not.

This book adopts a different perspective. After researching the world's most successful groups, Daniel Coyle concluded that their respective cultures were born from a specific set of skills that harness the potential of our social brain.

Skill 1, "Build Safety," delves into how bonding signals establish ties of belonging and identity.

Skill 2, "Share Vulnerability," explains how the habit of facing common risks fosters cooperation based on trust.

And Skill 3, "Define Purpose," details how narratives implant common goals and values.

With extraordinary readability, this book explores how each of these three skills works and shares the experiences of groups and leaders who use these methods daily in an ever-changing world. While it may seem that a successful culture is achieved by magic, it is not. Culture is a set of living relationships with a common goal. It is not something you are, but something you do.