de cero a uno

The next Bill Gates will not design an operating system. The next Larry Page or Sergey Brin will not create a search engine. And the next Mark Zuckerberg will not invent a social network. If you're copying these guys, you haven't learned from them. Doing what we already know takes the world from 1 to n. It generates horizontal progress by adding more of the same. Every new creation, however, goes from 0 to 1, is vertical, and involves doing something no one has done before. If you take a typewriter and build a hundred of them, you have made horizontal progress. If you take a typewriter and build a word processor, you have made vertical progress. This book is about how to get there.