Customer experience is the next competitive arena. More than product and price, it is care and how customers feel treated that makes the difference. Customers don't leave; companies let them go by providing mediocre service. According to studies, 68% of customers are lost due...
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Details that make you fall in love
Customer experience is the next competitive arena. More than product and price, it is care and how customers feel treated that makes the difference. Customers don't leave; companies let them go by providing mediocre service. According to studies, 68% of customers are lost due to the indifferent attitude of a company representative, and 9 out of 10 would pay more for a better experience. The problem is not in the competition, economic conditions, or price. The problem is in the experience we provide. Customers are lost due to carelessness, negligence, and failure to cultivate relationships. Creating pleasant experiences and providing exceptional service is the way to build a sustainable competitive advantage. This arsenal of arguments and successful tips can be found in Detalles que Enamoran by David Gómez, author of the best-seller Bueno, bonito y carito. |
Editorial: EDICIONES B Fecha de publicación: Páginas: 268 Empastado: Tapa blanda Idioma: ES |
