designing the value proposition

One of the aspects that generates the most uncertainty when designing our business model is precisely one of the most important: the value proposition. Being able to find a framework or criterion to judge whether what we do makes sense for the customer is critical, but... how do you assess it? The new book by the creators of Business Model Generation is based on the same principles as the latter, but focuses on the value proposition, which is the most important of the nine aspects that make up the business generation canvas. How is the Value Proposition Canvas used? It is based on contrasting the needs of your customer segment with your value proposition.

One of the aspects that generates the most uncertainty when designing our business model is precisely one of the most important: the value proposition. And being able to find a framework or criterion on which to judge whether what we do makes sense for the client is critical, but…how do you evaluate it? The new book by the creators of Business Model Generation is based on the same principles as that one, but it focuses on the value proposition, which is the most important aspect of the nine that make up the business generation canvas. How is the Value Proposition Canvas used? It is based on contrasting the needs of your customer segment with your value proposition.