Economía en colores

In the most casual, entertaining, and fresh way, Xavier Sala i Martín offers us in each chapter a masterful explanation that makes economics accessible to everyone, applies it to everyday situations and, in short, shows it to us as we had never seen it before: in color.

Entertaining, approachable, understandable, different... Economics, as explained by this charismatic communicator, ceases to be a dull subject and becomes a full-color adventure. Xavier Sala i Martín demonstrates that economics can be fun and interesting, that it doesn't have to be abstract and distant, and reveals it behind many of the decisions we make in our daily lives.

After the success of the television program Economia en colors (broadcast by TV3 Televisió de Catalunya), Sala i Martín wanted to expand the content of each chapter in this book with more detailed information and a deeper analysis. Each chapter begins with a story that poses an economic enigma, continues with an incursion into one of the eight fields of economics that allows us to discover curious concepts and anecdotes, and ends with a conclusion that attempts to solve the initial enigma.

Thus, in Economía en colores, Sala i Martín explains the secrets of economists, the tricks of the stock market, and the strategies of companies. He also asks what it means to be rich, how an idea emerges, what "innovating" means, what human capital consists of, what the history of money has been, and many other things, always with the aim of bringing economics closer to the general public.

Because economics, like Xavier Sala i Martín's jackets, is full of colors.