start with why

New edition in Spanish of Simon Sinek's first book, which has quickly become a classic and is the basis of one of the most viewed TED videos. For Sinek, the important thing is not so much what you do as why you do it. The essential thing is to know why you do what you do, why you exist. Learning to ask the right questions will allow you to have an inspiring company, innovative projects and committed people to develop them. Sinek explains how to create the right framework in an organization to achieve these purposes.