This is marketing

Marketing has been around for so long that we take it for granted. Like the fish that doesn't understand the water it lives in, we don't see what's really going on and we don't realize how it's changing us. The time has come to do something more. To make things better. To cause the change you'd like to see in the world. Thanks to these pages you'll learn how to build bonds of trust with your target market; how to position yourself – not only deciding who your product is for, but also who it's not for –; how to achieve your goals while helping others; how to banish old advertising and branding approaches that no longer work; and, among many other things, how to master and drive any purchase decision. No matter what product or service you work with: this book will help you rethink how to present it to the world, how to truly connect with the people you want, and how to get them not only to want to buy it but to be proud of having done so. An innovative approach to marketing, sales, and advertising