{"product_id":"libro-fake-news-trolls-y-otros-encantos","title":"Fake News, trolls, and other charms","description":"\u003cp\u003eIf we could go back to the origin of social media, to that moment when for the first time two users shared a photo of a cat sleeping on a dog's lap, it would be difficult for us to imagine the political-media world we inhabit today. Why did we abandon the promise of unrestricted, horizontal, and democratic communication to enter this wasteland of political operations, fake news, narcissism, and conflict? This book explores and describes in depth how social networks work. Through the intersection of political science, communication, and the most advanced network analysis methodologies, it explains, for example, how content spreads and why information flows (or doesn't), how polarization is caused, how the information bubbles we live in are created (and can be dismantled), to what extent a Facebook post manages to change our preferences, and why retweeting a message can turn us into trolls without knowing it. Through case analysis, network exchanges and strategies, and using laboratory experiments, the authors make transparent a logic that has become invisible to us due to its ubiquity, one that makes us live together and polarized. They also offer a significant empirical finding: the same mechanisms that favor the spread of conflict and polarization on networks can facilitate dynamics of collective organization, social activism, and political communion. By initiating a still incipient tradition of studies in Spanish, this book will undoubtedly be of interest to readers from different fields of social sciences. But it is also destined to become a kind of digital literacy manual for 21st-century citizens. At least, for those of us who wonder why we can't stop hating networks, but are also unwilling to abandon them\u003c\/p\u003e\u003cbr\u003e--\u003cbr\u003e\u003cp\u003eIf we could go back to the origin of social media, to that moment when for the first time two users shared a photo of a cat sleeping on a dog's lap, it would be difficult for us to imagine the political-media world we inhabit today. Why did we abandon the promise of unrestricted, horizontal, and democratic communication to enter this wasteland of political operations, fake news, narcissism, and conflict? This book explores and describes in depth how social networks work. Through the intersection of political science, communication, and the most advanced network analysis methodologies, it explains, for example, how content spreads and why information flows (or doesn't), how polarization is caused, how the information bubbles we live in are created (and can be dismantled), to what extent a Facebook post manages to change our preferences, and why retweeting a message can turn us into trolls without knowing it. Through case analysis, network exchanges and strategies, and using laboratory experiments, the authors make transparent a logic that has become invisible to us due to its ubiquity, one that makes us live together and polarized. They also offer a significant empirical finding: the same mechanisms that favor the spread of conflict and polarization on networks can facilitate dynamics of collective organization, social activism, and political communion. By initiating a still incipient tradition of studies in Spanish, this book will undoubtedly be of interest to readers from different fields of social sciences. But it is also destined to become a kind of digital literacy manual for 21st-century citizens. At least, for those of us who wonder why we can't stop hating networks, but are also unwilling to abandon them\u003c\/p\u003e","brand":"Ernesto Calvo Natalia Aruguete","offers":[{"title":"Default Title","offer_id":43061003518200,"sku":"9789876299985","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4897\/5608\/products\/9789876299985_e114b44b-3b5d-419d-9da4-7846745b6e12.jpg?v=1658292881","url":"https:\/\/ellector.com.pa\/es\/products\/libro-fake-news-trolls-y-otros-encantos","provider":"Librerías El Lector Panamá","version":"1.0","type":"link"}