product and advertising photography

One of the great challenges for photographers is to convey a powerful message, capable of attracting the viewer's attention to a product and generating a desire to purchase it. The workflow to achieve this is not trivial, but it is within the reach of anyone eager to learn.

This book addresses the most relevant types of product photography, both for large productions and simpler projects, and explains the most appropriate workflow without holding back any secrets.

Discover the most important photographic techniques from the author's work sessions. The creative process is shown in a different and comprehensive way, starting from the idea itself, through the control of lighting, scene, and composition; with the aim of enhancing a narrative that leads to the client's full satisfaction.