A PRUEBA DE FUTURO

"A concise, illuminating, and sophisticated guide to defending human values in the new age of machines."

The New York Times Book Review

Machines are already here. Algorithms shape everything around us: the shows we watch, the music we listen to, the products we buy, and the relationships we form. And while we continue to be immersed in the eternal debate about whether automation will destroy our jobs, we ignore an important question:

What does it mean to be human in a world increasingly built by and for machines?

In Futureproof: 9 Rules for Humans in the Age of Automation, New York Times columnist Kevin Roose rejects the popular belief that to compete with machines we have to be like them: hyper-efficient data slaves. Instead, he argues that we should focus on developing the creative, inspiring, and relevant activities that distinguish us as human beings.

Roose reveals the secrets of the people and organizations that have survived technological change and explains how we can protect our future, with lessons such as:

Rule 1. Be surprising, social, and exceptional

Rule 2. Resist the onslaught of machines

Rule 3. Put your devices aside

Rule 4. Leave your mark

Rule 5. Don't be a connection point

Rule 6. Treat AI as if it were an army of chimpanzees

Rule 7. Build large and small networks

Rule 8. Learn humanities for the age of machines

Rule 9. Arm the rebels

A pragmatic and hopeful guide on how to defend ourselves from the overwhelming advance of machines and thrive in the age of automation by becoming irreplaceable humans.

Reviews:

"A clear and compelling strategy for navigating the next wave of technology with our jobs (and souls) intact. Whether you're an optimist or a pessimist about the future, Futureproof is the survival guide you need."

Charles Duhigg, author of The Power of Habit

"Kevin Roose teaches us how people can face technological change individually by always putting humanity first."

Andrew Yang, former US presidential candidate and advocate for universal basic income