business model generation

The invention of new business models is paradigmatic of our time, even if most of them are difficult to understand and implement. Business Model Generation practically exposes the innovative techniques and models used today by leading companies worldwide, such as 3M, Ericsson, and Deloitte, and allows for the design, understanding, and application of new business models, as well as the analysis and improvement of existing ones. But this is not a conventional book. It is designed to be clear, simple, and schematic. It uses visual language so that the reader can quickly assimilate the underlying theory. Examples are shown graphically, and the content is complemented with exercises that the reader can use when needed. More than a conventional book, it is a practical guide to business innovation, useful for visionaries and champions of efficiency and continuous improvement.

The invention of new business models is paradigmatic of our time, even if most of them are difficult to understand and implement. Business Model Generation practically exposes the innovative techniques and models used today by leading companies worldwide, such as 3M, Ericsson, and Deloitte, and allows for the design, understanding, and application of new business models, as well as the analysis and improvement of existing ones. But this is not a conventional book. It is designed to be clear, simple, and schematic. It uses visual language so that the reader can quickly assimilate the underlying theory. Examples are shown graphically, and the content is complemented with exercises that the reader can use when needed. More than a conventional book, it is a practical guide to business innovation, useful for visionaries and champions of efficiency and continuous improvement.