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The Genius Within

Federico Fros Campelo

9789876278393 Ediciones B
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Sinopsis

The speed at which changes are happening in the world is dizzying. So, how do you manage to make your project work? How do you come up with ideas that truly serve a purpose? Innovation is spreading everywhere. You watch a YouTube video and it talks about it, you go to an event...

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The Genius Within

The speed at which changes are happening in the world is dizzying. So, how do you manage to make your project work? How do you come up with ideas that truly serve a purpose?
Innovation is spreading everywhere. You watch a YouTube video and it talks about it, you go to an event and there are talks on the subject. Great for entertainment, but... how do you innovate in your own field? No matter how many disruptive hashtags they throw at you, no one ever really taught you how to innovate. Until now.
More irreverent and direct than ever, Federico Fros Campelo arrives with his sixth book. Here you won't find descriptive platitudes or tsunamis of theory. In this book, he practically tells you how to truly innovate.
By combining the workings of your mind with those of organizations and the market, his Cognitive Innovation © method offers you five steps that will radically change your way of thinking and seeing the world. Five steps that will lead you to produce essential ideas for those who buy your work, consume your services and products.
Either you reinvent yourself or the lions will eat you. Here, your survival guide.

Editorial: Ediciones B

Fecha de publicación:

Páginas: 240

Idioma: Español

Sobre el autor

Federico Fros Campelo Ver más de este autor
Federico Fros Campelo es ingeniero industrial por la UBA. Es especialista en los procesos cerebrales de los consumidores. Autor de El cerebro del consumo (2015), a partir de disciplinas como la Neurociencia Social desarrolló un modelo que permite entender có...
Federico Fros Campelo es ingeniero industrial por la UBA. Es especialista en los procesos cerebrales de los consumidores. Autor de El cerebro del consumo (2015), a partir de disciplinas como la Neurociencia Social desarrolló un modelo que permite entender cómo intervienen los sistemas emocionales de nuestro cerebro en la toma de decisiones. Su trabajo fue declarado de interés científico por el Gobierno de la Ciudad de Buenos Aires. Otros títulos de su autoría: Somos lo que sentimos (2016), Ciencia de las emociones (2018), Mapas emocionales (2018) y El genio que llevamos dentro (2018).