The Genius Within

The speed at which changes are happening in the world is dizzying. So, how do you manage to make your project work? How do you come up with ideas that truly serve a purpose?
Innovation is spreading everywhere. You watch a YouTube video and it talks about it, you go to an event and there are talks on the subject. Great for entertainment, but... how do you innovate in your own field? No matter how many disruptive hashtags they throw at you, no one ever really taught you how to innovate. Until now.
More irreverent and direct than ever, Federico Fros Campelo arrives with his sixth book. Here you won't find descriptive platitudes or tsunamis of theory. In this book, he practically tells you how to truly innovate.
By combining the workings of your mind with those of organizations and the market, his Cognitive Innovation © method offers you five steps that will radically change your way of thinking and seeing the world. Five steps that will lead you to produce essential ideas for those who buy your work, consume your services and products.
Either you reinvent yourself or the lions will eat you. Here, your survival guide.