The Habit of Achievement

The achievement habit is like a muscle: when you exercise it, it's easy to achieve more and more in your professional and personal life.

Based on the legendary course Bernard Roth has taught at Stanford University for several decades.

The Achievement Habit employs remarkable insights derived from design thinking to help you discover your innate power to change your life for the better. By freeing yourself from the problems that stand in the way of reaching your full potential, you will gain the confidence to finally do those things you've always wanted to do.

By combining design thinking, problem-solving, creativity, communication skills, and adjustments to your life, you will learn:

- Why trying and doing are two different things.

- Why using reasons (excuses), even if legitimate, to explain one's behavior is counterproductive.

- How to change your self-image to that of a doer and achiever.

- How subtle changes in language can resolve existential dilemmas and barriers to action.

- How to build resilience by reinforcing what you do rather than what you achieve.

- How to be open to learning from your own experience and from those around you.

Your behavior and relationships can be transformed - if you wish, you can be conscious and control your intentions to create habits that make your life better. And with this wonderful book as your guide, you will achieve it.

Critics have said:

"Bernie Roth is the central pillar and conscience of Stanford's D.school and one of its true gems. It's exciting that he is now putting his best ideas into this book for all of us" -David M. Kelley, founder of the D.school at Stanford University, founder and chairman of IDEO-

"The Achievement Habit is a masterpiece in describing how to think creatively and fulfill your life's ambitions. Everyone who reads this book will clearly see why Bernie is considered one of the most creative and free thinkers today" -Paul Hait, entrepreneur, Olympic gold medalist-

"Bernie Roth is a great teacher who unlocks the minds and hearts of his students, allowing them to create the lives they dream of. Finally, his wisdom is available to everyone" -Tina Seelig, Professor of the Practice, Stanford School of Engineering, author of Insight Out-

"Before unleashing design thinking on others, unleash it on yourself. You, and the world, will be better prepared. The Achievement Habit reveals a number of invaluable approaches for the most personal of design projects" -Tim Brown, CEO of IDEO, author of Change by Design-