The Red Book of Innovation (with an introduction by Ferran Adrià)

A fundamental guide for managers and entrepreneurs who want to boost their organization's innovation.

In uncertain times like the ones we are experiencing, managers and entrepreneurs face the challenge of innovating and transforming their organizations, and for this, it is necessary to explore new paths and have truly effective tools.

The elBulli restaurant and Ferran Adrià are a world benchmark in creativity, and Marcel Planellas has studied their innovation processes to turn them into a useful and practical methodology for application in any professional or business project.

The Red Book of Innovation is not a white book of analysis, nor a blue book of proposals, it is a red book for taking action, to help you boost the innovation of your companies and prepare them for the challenges of the future.

"This red book is an invitation to take action, to dare to carry out your company's Innovation Audit. Attack!" Ferran Adrià, elBullifoundation

Reviews:
"I have always admired Ferran Adrià's ability to innovate and inspire. In this book, Marcel Planellas makes a 360º analysis of the elBulli case and shows us how to apply the Innovation Audit, a tool so that all of us can innovate in our organizations."
José Andrés, Chef and founder of the NGO World Central Kitchen.

"Professor Marcel Planellas and Ferran Adrià have elaborated a brilliant manifesto of innovation. Here is everything: methods, models, culture, creativity and passion, deliciously illustrated and clearly explained."
Henry Chesbrough, Professor at the University of Berkeley

"Any company, large or small, that uses the Innovation Audit can improve efficiency, effectiveness, and results."
Michelle Greenwald, former Senior Vice President at Disney and consultant.

"This is a different book from traditional management manuals. Marcel Planellas intertwines three books in one, with a very useful final surprise."
Koldo Echebarria, General Director of ESADE