{"product_id":"libro-libro-rojo-d-ela-innovacion","title":"The Red Book of Innovation (with an introduction by Ferran Adrià)","description":"\u003cp style=\"text-align:center\"\u003e\u003cb\u003eA fundamental guide for managers and entrepreneurs who want to boost their organization's innovation.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn uncertain times like the ones we are experiencing, managers and entrepreneurs face the challenge of innovating and transforming their organizations, and for this, it is necessary to explore new paths and have truly effective tools.\u003c\/p\u003e \u003cp\u003eThe elBulli restaurant and Ferran Adrià are a world benchmark in creativity, and Marcel Planellas has studied their innovation processes to turn them into a useful and practical methodology for application in any professional or business project.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Red Book of Innovation\u003c\/i\u003e is not a white book of analysis, nor a blue book of proposals, it is a red book for taking action, to help you boost the innovation of your companies and prepare them for the challenges of the future.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"This red book is an invitation to take action, to dare to carry out your company's Innovation Audit. Attack!\"\u003c\/i\u003e \u003cb\u003eFerran Adrià,\u003c\/b\u003e \u003cb\u003eelBullifoundation\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eReviews:\u003c\/b\u003e\u003cbr\u003e\"I have always admired Ferran Adrià's ability to innovate and inspire. In this book, Marcel Planellas makes a 360º analysis of the elBulli case and shows us how to apply the Innovation Audit, a tool so that all of us can innovate in our organizations.\"\u003cbr\u003eJosé Andrés, Chef and founder of the NGO World Central Kitchen.\u003c\/p\u003e \u003cp\u003e\"Professor Marcel Planellas and Ferran Adrià have elaborated a brilliant manifesto of innovation. Here is everything: methods, models, culture, creativity and passion, deliciously illustrated and clearly explained.\"\u003cbr\u003eHenry Chesbrough, Professor at the University of Berkeley\u003c\/p\u003e \u003cp\u003e\"Any company, large or small, that uses the Innovation Audit can improve efficiency, effectiveness, and results.\"\u003cbr\u003eMichelle Greenwald, former Senior Vice President at Disney and consultant.\u003c\/p\u003e \u003cp\u003e\"This is a different book from traditional management manuals. Marcel Planellas intertwines three books in one, with a very useful final surprise.\"\u003cbr\u003eKoldo Echebarria, General Director of ESADE\u003c\/p\u003e","brand":"Marcel Planellas","offers":[{"title":"Default Title","offer_id":43060865007864,"sku":"9788417992293","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4897\/5608\/products\/CN92293_ab82ce82-2eef-460b-a639-daad9d36e628.jpg?v=1658620674","url":"https:\/\/ellector.com.pa\/es\/products\/libro-libro-rojo-d-ela-innovacion","provider":"Librerías El Lector Panamá","version":"1.0","type":"link"}