mitologías - roland barthes

Our daily lives are fed by myths: cars, advertising, tourism, sport. Isolated from the present in which they emerge, they appear as what they are: the ideology of modern mass culture. Concerned with unveiling the meaning of these profane myths and their widespread credibility, Roland Barthes strips bare the thick layer of meanings that envelops the objects of our daily lives, and exposes in detail the process of mystification by which bourgeois culture is transformed into universal nature.
A sharp review of the commonplaces of mass society and the first semiological deconstruction of its language, Mythologies inaugurated an intellectual practice. Barthes harmoniously articulates erudite knowledge and elegance of writing in a text that escapes academic form and assumes a profoundly political character. For its stylistic clarity and the power of its analyses, it constitutes an excellent introduction to semiotics.

Our daily lives are fed by myths: cars, advertising, tourism, sport. Isolated from the present in which they emerge, they appear as what they are: the ideology of modern mass culture. Concerned with unveiling the meaning of these profane myths and their widespread credibility, Roland Barthes strips bare the thick layer of meanings that envelops the objects of our daily lives, and exposes in detail the process of mystification by which bourgeois culture is transformed into universal nature.
A sharp review of the commonplaces of mass society and the first semiological deconstruction of its language, Mythologies inaugurated an intellectual practice. Barthes harmoniously articulates erudite knowledge and elegance of writing in a text that escapes academic form and assumes a profoundly political character. For its stylistic clarity and the power of its analyses, it constitutes an excellent introduction to semiotics.