Neuroscience for Presidents

This is an essential book for you. And also for those who simply want to preside over their own lives, to know themselves better, to understand a little better their behavior and that of their neighbors (or subordinates, subjects, or partners). It is a book about neurosciences, yes, but it examines all the daily aspects that can make us take the reins of what happens to us. The scientific study of the brain is gradually revealing the functioning of the most complex object in the universe: the one we have between our ears. Here, sixteen experts in different areas of neuroscience will teach you why, instead of heeding reason and evidence, you frequently decide irrationally, why sometimes you forget everything, how much it suits you to get emotional or take risks, and what the latest discoveries contribute to keeping the brain trained and educated. You will also understand why a good president is one who has slept (and eaten) well, the truth about drugs and neurons, where consciousness resides, and how the brain processes living in society. After reading this, your speeches will not be the same, and we hope, neither will your actions. We invite you on a journey of revelations and surprises, of small embarrassments and great triumphs, a journey that can help you be better presidents and better people.

This is an essential book for you. And also for those who simply want to preside over their own lives, to know themselves better, to understand a little better their behavior and that of their neighbors (or subordinates, subjects, or partners). It is a book about neurosciences, yes, but it examines all the daily aspects that can make us take the reins of what happens to us. The scientific study of the brain is gradually revealing the functioning of the most complex object in the universe: the one we have between our ears. Here, sixteen experts in different areas of neuroscience will teach you why, instead of heeding reason and evidence, you frequently decide irrationally, why sometimes you forget everything, how much it suits you to get emotional or take risks, and what the latest discoveries contribute to keeping the brain trained and educated. You will also understand why a good president is one who has slept (and eaten) well, the truth about drugs and neurons, where consciousness resides, and how the brain processes living in society. After reading this, your speeches will not be the same, and we hope, neither will your actions. We invite you on a journey of revelations and surprises, of small embarrassments and great triumphs, a journey that can help you be better presidents and better people.