Nunca te pares

The untold story behind Nike, the world’s most iconic sports brand, narrated by its creator.

Phil Knight, CEO of Nike, tells us for the first time the authentic story behind the company he founded in 1962, which today has annual revenues of over 30 billion dollars, and whose logo has become a global symbol, the most ubiquitous and recognized icon worldwide.

It all started with 50 dollars and a simple idea: to import economical and high-quality sports footwear from Japan. Selling those sneakers from the trunk of his car, he managed to make 8,000 dollars in the first year. Progressively, this small business became a groundbreaking start-up that revolutionized the market, created a universal and innovative brand, and evolved into the current giant.

In these sincere and visceral memoirs, Phil Knight recounts the numerous risks taken, the setbacks suffered, and the budding successes, but above all the relationship with his first collaborators and employees, a group of non-conformists and fighters who ended up feeling like brothers. Together, animated by the strength of a common goal and a deep faith in the spirit of sport, they built a brand that transformed all established canons.

Reviews:
«I’ve known Phil Knight since I was a kid, but I didn’t really discover him until I opened this magnificent intimate book. The same happened to me with Nike. I had proudly used its products, but I was unaware of the admirable story of innovation, overcoming, and success hidden behind the symbol of this brand. Sincere, entertaining, and elegant, this is a memoir for all those who like sports, but especially for those who love memoirs.»
Andre Agassi, author of the bestseller Open

«Shoe Dog is a magnificent story about luck, courage, learning, and the magical alchemy of a handful of eccentric characters who came together to create Nike. The lessons we find in this book about entrepreneurship and the obstacles we encounter when we want to create something new are priceless.»
Abraham Verghese, author of Cutting for Stone

«A moving and entertaining adventure, an authentic odyssey with much to teach about innovation and creativity. Phil Knight takes us to the beginnings of the Nike brand and recalls how he had to beg to get money from very reluctant banks and how they had to work together to build something unique and revolutionary. An inspiration for those with unconventional dreams.»
Michael Spence, Nobel Prize in Economics

Reviews:
«This memoir, by the co-founder of Nike, is a refreshing and honest reminder of what the path to business success really is: messy, precarious, and full of mistakes. [...] I don't think Knight sets out to teach the reader anything. Instead, he achieves something better. He tells his story as honestly as possible. It’s an incredible story.»
Bill Gates

«A moving and entertaining adventure, an authentic odyssey with much to teach about innovation and creativity. Phil Knight takes us to the beginnings of the Nike brand and recalls how he had to beg to get money from very reluctant banks and how they had to work together to build something unique and revolutionary. An inspiration for those with unconventional dreams.»
Michael Spence, Nobel Prize in Economics