Pre-suasión

A revolutionary method to influence and persuade.

Persuasion is an essential skill in any professional activity at all levels in organizations and companies. But, what are the best persuasion techniques? What communication elements allow to win over the audience? What are the fundamental moments in an argument? And what differentiates an effective communicator from a true persuader?

With the scientific rigor and popularization capacity that characterize him, Robert Cialdini explains in this book how to capitalize on the time prior to the transmission of an important message. That instant can make the public more receptive and, in this way, optimal persuasion is only obtained with optimal «pre-suasion».

To persuade, all the communicator needs is to redirect the audience's attention before a relevant action so that they say «Yes!». With scientific solidity, Cialdini shows how to choose not only what we are going to say, but when we are going to do it and how to attract that attention in an ethical way. With Pre-suasion, readers will learn to seize the opportune moment to gain influence and to keep it.

Reviews:

«Pre-suasion is destined to immediately become a classic.»

Forbes.com

«My impression of this book can be summed up in one word: persuader.»

The Wall Street Journal

«A book I will recommend for years to come.»

Amy Cuddy, Associate Professor of Business Administration at Harvard Business School and author of Presence

«A fascinating read on how the most important driver of persuasion is not the words we choose but how we present them beforehand.»

Adam Grant, Professor of Management and Psychology at The Wharton School and author of Give and Take