{"product_id":"libro-pre-suasion","title":"Pre-suasión","description":"\u003cp style=\"text-align:center\"\u003e\u003cb\u003eA revolutionary method to influence and persuade.\u003c\/b\u003e\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003ePersuasion is an essential skill in any professional activity at all levels in organizations and companies. But, what are the best persuasion techniques? What communication elements allow to win over the audience? What are the fundamental moments in an argument? And what differentiates an effective communicator from a true persuader?\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003e\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003eWith the scientific rigor and popularization capacity that characterize him, Robert Cialdini explains in this book how to capitalize on the time prior to the transmission of an important message. That instant can make the public more receptive and, in this way, optimal persuasion is only obtained with optimal «pre-suasion».\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003e\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003eTo persuade, all the communicator needs is to redirect the audience's attention before a relevant action so that they say «Yes!». With scientific solidity, Cialdini shows how to choose not only what we are going to say, but when we are going to do it and how to attract that attention in an ethical way. \u003cb\u003eWith Pre-suasion, readers will learn to seize the opportune moment to gain influence and to keep it.\u003c\/b\u003e\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003e\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003e\u003cb\u003eReviews:\u003c\/b\u003e\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003e«Pre-suasion is destined to immediately become a classic.»\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003eForbes.com\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003e\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003e«My impression of this book can be summed up in one word: persuader.»\u003c\/p\u003e\u003cp align=\"JUSTIFY\"\u003eThe Wall Street Journal\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003e\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003e«A book I will recommend for years to come.»\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003eAmy Cuddy, Associate Professor of Business Administration at Harvard Business School and author of Presence\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003e\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003e«A fascinating read on how the most important driver of persuasion is not the words we choose but how we present them beforehand.»\u003c\/p\u003e \u003cp align=\"JUSTIFY\"\u003eAdam Grant, Professor of Management and Psychology at The Wharton School and author of Give and Take\u003c\/p\u003e","brand":"Robert Cialdini","offers":[{"title":"Default Title","offer_id":43060959871224,"sku":"9789588821450","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4897\/5608\/products\/9789588821450_0c28d716-4cfe-4e76-9004-5681b17a5746.jpg?v=1658292189","url":"https:\/\/ellector.com.pa\/es\/products\/libro-pre-suasion","provider":"Librerías El Lector Panamá","version":"1.0","type":"link"}