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Marketing guru Martin Lindstrom shows which clues we unknowingly leave all the time, revealing passions, needs, and desires we didn't suspect we had. After spending three hundred nights living with and observing a group of consumers in their homes, Lindstrom reveals the small details that led to the creation of successful products and services worldwide. Like a modern Sherlock Holmes, he connects the less obvious dots to understand how everyday actions hide the inputs for companies to create new and impactful brands that become essential parts of consumers' lives.

Marketing guru Martin Lindstrom shows which clues we unknowingly leave all the time, revealing passions, needs, and desires we didn't suspect we had. After spending three hundred nights living with and observing a group of consumers in their homes, Lindstrom reveals the small details that led to the creation of successful products and services worldwide. Like a modern Sherlock Holmes, he connects the less obvious dots to understand how everyday actions hide the inputs for companies to create new and impactful brands that become essential parts of consumers' lives.