Thinking, Fast and Slow

A fascinating journey into the workings of the mind by the father of behavioral psychology and Nobel laureate in Economics in 2002: Daniel Kahneman.

Daniel Kahneman, one of the world's most important thinkers, received the Nobel Prize in Economics for his pioneering work in psychology on the rational model of decision-making. His ideas have had a profound impact on fields as diverse as economics, medicine, and politics, but until now he had not gathered his life's work into one book.

In Thinking, Fast and Slow, an international success, Kahneman offers a revolutionary perspective on the brain and explains the two systems that shape how we think. System 1 is fast, intuitive, and emotional, while System 2 is slower, deliberate, and logical. Kahneman exposes the extraordinary capacity (as well as the errors and biases) of fast thinking, and reveals the lasting influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence in business strategies, the difficulty of predicting what will make us happy in the future, the challenge of properly framing risks at work and at home, the profound effect of cognitive biases on everything we do, from playing the stock market to planning vacations; all this can only be understood if we comprehend the joint operation of the two systems when formulating our judgments and decisions.

By engaging the reader in a lively reflection on how we think, Kahneman manages to reveal when we can trust our intuitions and when we cannot, and how we can take advantage of the benefits of slow thinking. In addition, he offers practical and illuminating lessons on how decisions are made in professional and personal life, and on how we can use different techniques to protect ourselves from the mental failures that create problems for us. Thinking, Fast and Slow will forever change the way we think about how we think.

Reviews:
«The most enthusiastic compare him to Galileo and Darwin.»
El Mundo

«Considered one of the best books of 2011 by The New York Times, The Economist or The Wall Street Journal, Kahneman reveals when we should trust our intuitions to take advantage of the benefits of slow thinking.»
El Economista