{"product_id":"plaza-y-la-torre-la-tb","title":"The Plaza and the Tower","description":"\u003cp style=\"text-align:center\"\u003e\u003cb\u003eA history of the organizational networks that have changed the world and an invitation to skeptical reflection on their role in our society.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMuch of history is explained hierarchically: it has to do with popes, kings, or presidents. But what if that were simply because they were the ones who created the historical archives? What if we were omitting and relegating the influence of equally powerful but less visible organizational networks?\u003c\/p\u003e\u003cp\u003eThe 21st century has been proclaimed the Age of the Network, but in this book Niall Ferguson reminds us that social networks are nothing new. From the era of the printing press and the preachers who carried out the Reformation to the Masons who led the American Revolution, it was organizational networks that disrupted the established order. Thus, far from being a novelty, our era is more a continuation of the previous one, with the computer in the central place that printed paper once occupied. Networks are prone to grouping and expansion, but, above all, they are prone to disruptions. Thus, the conflicts of the past find disconcerting parallels in the present, both on Facebook, in the Islamic State, and in the \u003ci\u003eTrumpian\u003c\/i\u003e world.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn \u003ci\u003eThe Square and the Tower\u003c\/i\u003e, the best Ferguson reveals the hidden history of the organizational networks that have changed the course of the world and presents it as an antidote to conspiracy theories and a challenge to traditional historiography, which has never paid much attention to informal networks of influence.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eReviews:\u003c\/b\u003e\u003cbr\u003e\"Captivating and convincing.\"\u003cbr\u003e\u003ci\u003eThe New York Times\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Niall Ferguson has once again written a brilliant book... In 400 pages you will have replenished your mind. Do it.\"\u003cbr\u003e\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Ferguson reminds us that the social network did not emerge complete from the mind of Mark Zuckerberg; rather, it is a persistent force in human affairs that offers a novel lens on the past and the puzzling present.\"\u003cbr\u003e\u003ci\u003eSan Francisco Chronicle\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Ferguson's intellect and style will make his skillful revision of history reverberate for years to come.\"\u003cbr\u003e\u003ci\u003eThe Guardian\u003c\/i\u003e\u003c\/p\u003e","brand":"Niall Ferguson","offers":[{"title":"Default Title","offer_id":43536017621240,"sku":"9788418967368","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4897\/5608\/products\/C967368.jpg?v=1671630444","url":"https:\/\/ellector.com.pa\/es\/products\/plaza-y-la-torre-la-tb","provider":"Librerías El Lector Panamá","version":"1.0","type":"link"}