The takeaway

How do epidemics, fashions, bestsellers, word-of-mouth phenomena, or any of those small changes that shake our daily lives by causing great effects, come about?

In this revolutionary work that has topped the US sales charts for years, Gladwell, a true business guru, analyzes the trajectory of several highly successful products and trends to discover how and why the tipping point is reached, from which something becomes a mass phenomenon: the tipping point.

Gladwell introduces us to people responsible for spreading new ideas and trends and examines fashion, children's television programs, smoking behavior, and even direct advertising, in order to elucidate the process of idea contagion.

«The best way to understand the mysterious changes that mark our daily lives (whether it's the emergence of a fashion trend, the decline of crime waves, the transformation of an unknown book into a bestseller, the increase in adolescent tobacco consumption, or the word-of-mouth phenomenon) is to treat them as pure epidemics. Ideas, products, messages, and behaviors spread among us just like viruses.»
Malcolm Gladwell

Reviews:
«Malcolm Gladwell, a massively successful writer, has become one of our time's great specialists in illuminating the shadow areas with his blend of journalism, scientific studies, history, and philosophy. A lover of contrarian views [...] His goal is to place a question mark next to certainty. [...]Gladwell defines his work as "pop nonfiction." [...] He is a cheerleader for the social sciences. [...] Given the millions of readers who have devoured his books, one might say there is something reassuring in seeing ideas confirmed by the cited studies. It is also curious and seductive.»
El País Semanal

«A wizard of self-help books. [...] With over 10 million copies sold, Malcolm Gladwell is one of the leading "motivational" writers, a success guru, and an analyst of "strategies for success." The Tipping Point, Blink, What the Dog Saw and Outliers are books that executives and leaders of all kinds devour at airports.»
La Gaceta de los negocios

«Anyone interested in trends should read The Tipping Point.»
US Magazine

«A tremendously rewarding read.»
The Seattle Times

«A most original treatise that will keep you awake.»
Business Week

«Gladwell has a great ability to convey complex theories in clear and elegant prose, and is a most charismatic guide.»
San Francisco Chronicle

«An entertaining, timely, and engaging study of trends. Gladwell has a gift for clearly explaining psychological experiments.»
Alan Wolfe, The New York Times Book Review