{"product_id":"punto-clave-el","title":"The takeaway","description":"\u003cp style=\"text-align:center\"\u003e\u003cb\u003eHow do epidemics, fashions, bestsellers, word-of-mouth phenomena, or any of those small changes that shake our daily lives by causing great effects, come about?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn this \u003cb\u003erevolutionary work\u003c\/b\u003e that has topped the US sales charts for years, Gladwell, a true business guru, analyzes the trajectory of several highly successful products and trends to discover how and why the tipping point is reached, from which something becomes a mass phenomenon: the tipping point.\u003c\/p\u003e \u003cp\u003eGladwell introduces us to people responsible for spreading new ideas and trends and examines fashion, children's television programs, smoking behavior, and even direct advertising, in order to \u003cb\u003eelucidate the process of idea contagion\u003c\/b\u003e.\u003c\/p\u003e \u003cp style=\"text-align:center\"\u003e«\u003ci\u003eThe best way to understand the mysterious changes that mark our daily lives (whether it's the emergence of a fashion trend, the decline of crime waves, the transformation of an unknown book into a bestseller, the increase in adolescent tobacco consumption, or the word-of-mouth phenomenon) is to treat them as pure epidemics. Ideas, products, messages, and behaviors spread among us just like viruses\u003c\/i\u003e.»\u003cbr\u003e\u003cb\u003eMalcolm Gladwell\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eReviews:\u003c\/b\u003e\u003cbr\u003e«Malcolm Gladwell, a massively successful writer, has become one of our time's great specialists in illuminating the shadow areas with his blend of journalism, scientific studies, history, and philosophy. A lover of contrarian views [...] His goal is to place a question mark next to certainty. [...]Gladwell defines his work as \"pop nonfiction.\" [...] He is a cheerleader for the social sciences. [...] Given the millions of readers who have devoured his books, one might say there is something reassuring in seeing ideas confirmed by the cited studies. It is also curious and seductive.»\u003cbr\u003e\u003ci\u003eEl País Semanal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e«A wizard of self-help books. [...] With over 10 million copies sold, Malcolm Gladwell is one of the leading \"motivational\" writers, a success guru, and an analyst of \"strategies for success.\" \u003ci\u003eThe Tipping Point, Blink, What the Dog Saw\u003c\/i\u003e and \u003ci\u003eOutliers\u003c\/i\u003e are books that executives and leaders of all kinds devour at airports.»\u003cbr\u003e\u003ci\u003eLa Gaceta de los negocios\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e«Anyone interested in trends should read \u003ci\u003eThe Tipping Point\u003c\/i\u003e.»\u003cbr\u003e\u003ci\u003eUS Magazine\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e«A tremendously rewarding read.»\u003cbr\u003e\u003ci\u003eThe Seattle Times\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e«A most original treatise that will keep you awake.»\u003cbr\u003e\u003ci\u003eBusiness Week\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e«Gladwell has a great ability to convey complex theories in clear and elegant prose, and is a most charismatic guide.»\u003cbr\u003e\u003ci\u003eSan Francisco Chronicle\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e«An entertaining, timely, and engaging study of trends. Gladwell has a gift for clearly explaining psychological experiments.»\u003cbr\u003eAlan Wolfe, \u003ci\u003eThe New York Times Book Review\u003c\/i\u003e\u003c\/p\u003e","brand":"Malcolm Gladwell","offers":[{"title":"Default Title","offer_id":43536084435192,"sku":"9788466342445","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4897\/5608\/products\/P34244B.jpg?v=1671633692","url":"https:\/\/ellector.com.pa\/es\/products\/punto-clave-el","provider":"Librerías El Lector Panamá","version":"1.0","type":"link"}