{"product_id":"the-personal-mba-10th-anniversary-edition","title":"The Personal MBA 10th Anniversary Edition","description":"\u003cp\u003eThe 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.\u003c\/p\u003e\u003cp\u003eMany people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.\u003c\/p\u003e\u003cp\u003eThe Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.\u003c\/p\u003e\u003cp\u003eInside you'll learn concepts such as:\u003c\/p\u003e\u003cp\u003eThe 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics.\u003c\/p\u003e\u003cp\u003eThe 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.\u003c\/p\u003e\u003cp\u003e4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?\u003c\/p\u003e\u003cp\u003eBusiness degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.\u003c\/p\u003e\u003cp\u003eThe Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.\u003c\/p\u003e","brand":"Josh Kaufman","offers":[{"title":"Default Title","offer_id":44146535235832,"sku":"9780525543022","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4897\/5608\/files\/9780525543022.jpg?v=1699291930","url":"https:\/\/ellector.com.pa\/es\/products\/the-personal-mba-10th-anniversary-edition","provider":"Librerías El Lector Panamá","version":"1.0","type":"link"}