The Tipping Point : How Little Things Can Make a Big Difference
9780316679077
Little Brown and Company
Sinopsis
THE TIPPING POINT The Tipping Point is that magical moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fash...
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The Tipping Point : How Little Things Can Make a Big Difference
THE TIPPING POINTThe Tipping Point is that magical moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Editorial: Little Brown and Company Fecha de publicación: Páginas: 280 Empastado: Paperback Idioma: en |
